Entries by admin

At the SMWi Nairobi Breakfast Launch

2016′s global theme is “The Invisible Hand: Hidden Forces of Technology (and How We Can Harness it for Good). We were honored to be invited both as a speaker at the launch event and as a moderator at the actual SMWi Nairobi event. WATCH:

Using Social Media to Create Loyalty

While the struggle to sufficiently measure the impact of social media to a company’s bottom line continues, many businesses are still exploring ways in which they can use social media and hopefully measure its impact. But as executives cry about effect on bottom-line and seek justification for allocating more funds to social media, let’s explore […]

Social Media and 2012 Elections in Kenya

It is now clear that Social Media will this coming election pay a more crucial role than before with regard to shaping public opinion and winning support of the masses. A couple of things set Kenya apart in comparison to other African countries especially with regard to active use of social media. Though we lag […]